The metaverse has been expanding rapidly in recent years, offering new economic and cultural opportunities. Some brands like Disney, Nike or Gucci have already understood this and are beginning to develop in this new virtual world.

This virtual world nevertheless raises/poses very real difficulties/problems in terms of intellectual property protection, especially regarding NFT.

In 2022, the European Intellectual Property Office received 205 Meta-related trademark applications. 

Contrary to what one might think, the protection of a brand in the metaverse is not the same as that of a brand in the real world.

Here are some recommendations for good brand registration.